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Channel: Comments on Replacing the scroll tracker on GOV.UK
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By: Dale

This sounds really cool. Is this something that's happening elsewhere or is it unique to GOV.UK?

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By: Andy Sellick

In reply to Dale. Thanks Dale. This piece of work only applies to some pages on http://www.gov.uk, but scroll tracking is quite common on the wider internet - the latest version of Google Analytics has...

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By: Allan Keys

NICE!

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By: Will

This is really interesting! Do you guys have any inclination to move away from Google Analytics to something less invasive (In regards to privacy) - possibly something hosted by GOV.UK?

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By: Tina Mermiri, Head of User Data and Insights at GOV.UK

In reply to Will. Thanks Will! We understand the concern and user privacy is really important to us. We have conducted a lot of work on our GA implementation to reduce the potential privacy risks and...

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